4 minute readI’m sure most of you have heard [...]
I’m sure most of you have heard of the 10,000 hour rule. First proposed by a Swedish psychologist and later made famous in Malcolm Gladwell’s Outliers— it states that exceptional expertise requires at least 10,000 hours of practice. Thinking about this concept from a radio perspective, 10,000 hours of broadcast averaged out at 4 hours […]
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3 minute readEddie McGuire joined Triple M [...]
Eddie McGuire joined Triple M Melbourne when the station was at it’s lowest point. Ratings were terrible – the station was a 3 share, the brand had completely lost it’s mojo and, more importantly, had lost trust with it’s core audience. In late 2009 we were in the finals stages of preparing “the Hot Breakfast” […]
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