Craig Bruce
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A website for radio shows & their content directors A website for radio shows & their content directors
  • Articles
  • Services
  • Coaching
  • Podcast
  • Testimonials
  • About
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Category Archive for: "Uncategorised"
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The Memory Game
By Craig Bruce
In Uncategorised
Posted June 27, 2016

The Memory Game

3 minute readIt took 1 hour and 4 minutes [...]

  • 3 minute readIt took 1 hour and 4 minutes before the penny dropped for me. I had just asked my last question to Hamish Blake on this week’s new episode of Game Changers and was wrapping up the interview into a neat little bow when it finally dawned on me. The reason that Hamish and Andy have […]

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The Ones That Didn’t Make It
By Craig Bruce
In Uncategorised
Posted May 19, 2016

The Ones That Didn’t Make It

4 minute readBeing a radio content director [...]

  • 4 minute readBeing a radio content director is not easy and it’s not for everyone. It requires a combination of really specific skills and whilst there’s a lot that’s been said and written about the CDs who have been successful, very little is spoken of the ones who didn’t make it. This has been difficult for me […]

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What is Chemistry?
By Craig Bruce
In Uncategorised
Posted April 30, 2016

What is Chemistry?

3 minute readIn our industry it’s the $64 [...]

  • 3 minute readIn our industry it’s the $64 question and depending on the market size I may have missed a couple of zeroes in that equation. In Episode 1 of Game Changers Radio I spoke to Marty Sheargold about chemistry. Now before you read his response, just a reminder that this bloke knows a thing or two […]

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What Will You Be Judged On?
By Craig Bruce
In For Content Directors, Uncategorised
Posted January 10, 2016

What Will You Be Judged On?

2 minute readWhen I started in the head of [...]

  • 2 minute readWhen I started in the head of content role at SCA in 2010 I organised a lunch with my mentor and friend Jeff Allis. Jeff was the head of content at Austereo in the late 90’s and had a huge influence on my career so I was keen to pick his brains. We drank boost juice and […]

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