1 minute read

A recent survey of Canadian media consumption by Microsoft has concluded that the average human attention span has fallen to just eight seconds, down from 12 seconds in the year 2000.

If our attention spans were athletes, we’d all be getting a urine test.

Or think of it this way, in the time it takes Usain Bolt to win a gold medal, most of us would have missed the last 20 metres because of a new cat video that’s just appeared on our newsfeed.

God knows, you’re probably bored of this post already having just noticed another inspirational meme from Janine Allis.

To quote Satya Nadella, the chief executive officer of Microsoft, “The true scarce commodity now and in the future will be human attention.”

What does this mean if you’re on the radio or coaching a breakfast show?

It means get to the point. Don’t waste a second because there’s not a second to waste.

And if your next break has no point then buy a goldfish, at least they might show some interest.