1 minute read

Why truly unique talent are one in a million.

At the heart of it, great talent want to be heard.

Great talent don’t need to be pushed to the front of the stage, they want the spotlight, in fact they crave the attention.

They have so much to say, and not enough time to say it.

They are uncompromising. Particularly when it comes to their personal brand.

They live and die by their own decisions.

They have the courage to be different.

They are authentic.

They are smart.

They can dissect an issue, get to the heart of the matter. They know where the truth lies.

They know how to articulate a seemingly complicated issue or idea and make it simple for their fans.

They know what they want for themselves. They have a plan. They have action steps to get to where they want to go.

They want it all. Radio, TV, Online – wherever they can build an audience.